It can be difficult for a small business to be competitive because customers have so many options. It is important to make sure that your customers understand why they should stay with you. Consider how you can make your business stand out.
Make Sure That Your Website Is Excellent
It isn’t possible to do business today without a website. However, you need an excellent design as well. If your website isn’t user-friendly, nobody will spend much time on it. Make sure that it is mobile-friendly so that it ranks higher on Google. As mobile websites have surpassed desktop in terms of visitors, make sure that yours is mobile-friendly and easy to navigate.
Keep up with Your Local Listings
Make sure that your local listings are updated by checking Google Maps and Apple Maps. Your information should be updated and corrected any time you change it. You should take the time to manage your listings so that your business is listed on the top local listings. This will ensure that most people will find you.
Use Local SEO
Your website should be optimized for local SEO. Make sure that you have keywords that your customer will search for, and have an SEO strategy for the people you want to draw to your website. You will use SEO in your content, your reviews, local listings, and the backend of your website. If you want customers to find you, you need to rank with Google and other search engines.
Monitor Your Online Reviews
Reviews are very important for your business. Studies show that 90% of customers trust online reviews, so if yours aren’t any good, you will lose business. You can review your online reviews actively, and make sure that people are happy with what you offer.
You should also respond to reviews, both positive and negative. If a customer is unhappy with your business, address their concerns and offer a solution. When other potential customers see your response, it will help to build trust. You can also ask customers to leave you reviews to add to what you have.